case studies

nurturing tomorrow's workforce

CC Cousins' ongoing
commitment to apprenticeships

"I discovered the world of apprenticeships through family connections, and given my hands-on nature, pursuing an electrician apprenticeship was the perfect fit. Having successfully completed my training, what I cherish most about this profession is its diversity of tasks and the valuable relationships I've forged along the way. As an apprentice, I continually embrace new knowledge and life skills, striving to be as helpful as possible. For anyone contemplating an apprenticeship, I wholeheartedly endorse it, as the qualifications and skills acquired are enduring assets. Regardless of my future path, I possess a solid foundation to rely on. I embarked on this journey knowing it was a promising start to my career, setting me on a positive trajectory."

- Jake Alflatt


In an ever-evolving professional landscape, CC Cousins has remained steadfast in its commitment to supporting the community and empowering the youth through a robust apprenticeship program. This case study delves into our organisation’s continuous efforts to provide apprenticeships, emphasising their profound impact on our community, our business, and the lives of countless young individuals.


Since our inception as Cousins Electrical in 1979, apprenticeships have been at the heart of our ethos. Our very first apprentice, Paul Crookes, now serves as our esteemed Director, embodying the success that can be achieved through dedication to nurturing talent from within.

Championing the youth

Year after year, CC Cousins has proudly taken on an average of two apprentices during the autumn months. This commitment extends beyond a mere recruitment strategy; it is a dedication to the development and growth of young people in our community.

Success stories

Paul Crookes is just one example of the transformative power of our apprenticeship program. His journey from apprentice to Director inspires both our current apprentices and the community at large, showcasing the limitless possibilities that await those who embrace such opportunities.

The importance of apprenticeships

Apprenticeships hold a special place in our organisational philosophy for several reasons:

Skills Transfer:

They provide a structured framework for transferring essential skills and knowledge from experienced professionals to the next generation.

Building Futures:

Apprenticeships create meaningful pathways to employment, reducing youth unemployment rates, and empowering individuals to build successful careers.

Customised Learning:

Our apprenticeships are tailored to our industry’s specific needs, ensuring that apprentices graduate with skills that are directly applicable to their chosen field.

Community Impact

Our unwavering commitment to apprenticeships not only fortifies our organisation but also enhances the fabric of our community. By empowering young individuals with invaluable skills and nurturing local talent, we actively fuel the progress and well-being of our region. Our dedication extends to our active participation in numerous career fairs, where we engage with aspiring talents, as well as our provision of extensive 6-week work experience opportunities for 6th-form students.

Economic and industry benefits

CC Cousins’ ongoing commitment to apprenticeships bolsters the economic health of our community. A skilled workforce, coupled with innovative thinking nurtured through our program, positions our organisation as a leader in our industry.


CC Cousins has played a pivotal role in shaping the future of our community and the youth within it. By providing opportunities for skill development, fostering success stories like that of Paul Crookes, and contributing to a skilled workforce, we continue to champion the growth and prosperity of our organisation and our community. Our commitment remains resolute, ensuring that the flame of opportunity continues to burn brightly for generations to come.

"Embarking on an apprenticeship is a remarkable opportunity to concurrently acquire essential qualifications and hone invaluable skills through immersive on-site experiences."